Brochures Printing printed by China Printing Group
Advertising and Commercial Printing

Brochures Printing

Folded sales brochures, from standard gate and roll folds to round 5cm accordion pieces, printed with no minimum on some formats.

A brochure is a single printed sheet folded into panels, which is what separates it from a bound booklet and what makes the fold pattern the central decision. Options run from familiar tri and gate folds through to shaped work such as a round 5cm circle accordion brochure, which is die cut after printing and concertinaed by hand. The sheet is printed offset or digitally depending on run length, then creased before folding so the coating does not crack along the spine. A buyer is choosing panel count, fold sequence and the order in which the message reveals itself as the reader opens it.

Buying This Category

What This Solves and Who Buys It

Problems It Solves

  • Artwork laid out as flat pages rather than folded panels, so the copy reads out of sequence once folded.
  • Heavy coated stock cracking along the fold because it was folded without creasing first.
  • Small quantities rejected by suppliers with a bulk minimum, when some formats here have no MOQ.
  • Shaped and die-cut brochures quoted as a specialty when die cutting runs in house.
  • Panel widths set equal on a roll fold, so the inner panel will not tuck and the piece will not close flat.

Who Buys It

  • Sales teams needing a leave-behind that fits a jacket pocket or a DL envelope.
  • Hotels and tour operators producing rack brochures for a display stand.
  • Estate agents printing property brochures per listing in small quantities.
  • Event marketers wanting a shaped or accordion piece that stands out on a table.
  • Product managers producing a spec sheet folded to reveal features in sequence.

Where It Is Used

  • A tri-fold sales leaflet in a rack at a hotel reception.
  • A round accordion brochure handed out at a product launch.
  • A gate-fold property brochure for a single high-value listing.
  • A folded spec sheet inserted into a sample pack.
  • A DL brochure mailed inside a standard envelope.

Why Order It Here

  • Digital printing turns short runs and samples in 1-2 working days, so a handful of brochures for one pitch is a viable order.
  • Offset on Heidelberg presses covers volume runs at 4-5 working days for regular commercial work.
  • Laser cutting and die cutting in house make round and shaped accordion formats a normal job rather than an outside step.
  • Artwork is preflighted for design discrepancies before imposition, which is where panel-order and fold errors surface.
  • Hard copy digital proofs and mock-ups are available on request, so the fold sequence can be checked in the hand.
Specification Guide

Decisions to Make Before You Order

  1. Pick the Fold Before You Design

    Tri fold, gate, roll, Z and accordion all reveal panels in a different order. Decide the fold first and lay the artwork out panel by panel in the sequence the reader will see.

  2. Shorten the Tucked-In Panels

    On roll and gate folds the inner panels must be a few millimetres narrower or the brochure will not close flat. Ask us for a folding template before you finalise the layout.

  3. Crease Heavy or Coated Stock

    Anything above a light text weight, and anything laminated, should be creased before folding to stop the coating cracking on the spine. We crease as standard on those stocks.

  4. Match the Run Length to the Process

    Digital covers small quantities and no-MOQ formats in 1-2 working days. Offset becomes cheaper per copy as volume grows, at 4-5 working days for regular work.

Answers

Brochures Printing Questions

Is there a minimum order for brochures?

Some formats, including the round accordion brochure, run with no MOQ. Across the wider range minimums vary by product, so send your format and quantity and we will confirm.

Can you produce shaped or circular brochures?

Yes. A round 5cm circle accordion fold is a standard item here; die cutting and laser cutting are in house, so non-rectangular shapes do not go to an outside supplier.

How should I set up a folded brochure file?

Supply a flat PDF at minimum 300dpi with fonts outlined, built to a folding template we provide, with panels in the printed position rather than in reading order.

Should I choose a brochure or a booklet?

A folded brochure works up to about six panels. Beyond that the folded sheet becomes bulky and hard to read, and a saddle stitched booklet holds the content better.

Will lamination stop the fold cracking?

Matt lamination helps and gloss less so, but the real fix is creasing before folding. On heavier coated stock we crease as a matter of course rather than as an extra.

Next Step

Get a Price for Brochures Printing

Send the size, quantity, material and finish you have in mind. If you are not sure, send the product you want to match.