Marketing and Range Support for Distributors
Selling an unfamiliar brand is harder than selling a familiar one, and that difficulty falls on the distributor, not on the plant. Marketing support is part of what we provide, along with the technical material a fitter needs to answer a customer at the counter.
Why This Exists
A new brand arrives as a container of rubber and nothing else. The distributor has no product sheets, no size charts a counter assistant can read, no answer to the question a customer asks about whether it is any good, and no material to put in front of a fleet buyer. So the product sits, and the next order goes to the brand that at least came with a poster.
Step by Step
Range Briefing
We go through what you have bought, what each pattern is for and where it sits against the alternatives. Your counter staff need that more than your buyer does.
Technical Material
Manufacturer catalogues are downloadable from this site, covering LINGLONG, ADVANCE and SAILUN across PCR, TBR, agricultural, industrial and OTR ranges.
Marketing Support
Marketing support for distributors is part of our service. Tell us what your market needs and we will tell you what the brand can provide.
Size Chart Coverage
We review your size chart against the range and identify the gaps that are actually costing you sales rather than the ones that just look untidy.
Replenishment Planning
After the first sell through, the next container is built against what moved. Range depth follows demand rather than a fixed assortment.
Ongoing Technical Contact
When a customer asks something your counter cannot answer, ask us. That question is worth more to both of us than a marketing brochure.
What Changes for You
- Marketing support for distributors as a standing part of the service
- Twelve manufacturer catalogues downloadable directly from this site
- Range and size chart review against your actual sales rather than a template
- Container mix adjusted each cycle against what sold
- A technical contact for the questions that come across the counter
Buyers Who Get the Most From This
- Distributors introducing a brand their market does not know yet
- Wholesalers supplying a network of fitting bays who need consistent material
- Retailers whose counter staff have to justify an unfamiliar name
- Buyers who want the second order to be better targeted than the first
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Read itDistributor Support Questions
What marketing support is available?
Marketing support for distributors is part of what we offer. What is available varies by brand and by market, so tell us what you need and we will tell you what can be provided rather than promise something generic.
Where can I get product catalogues?
Twelve manufacturer catalogues are on our downloads page, covering LINGLONG, ADVANCE and SAILUN across PCR, TBR, specialty, agricultural, industrial and OTR ranges. They download directly, with no form to fill in.
Can you help my counter staff learn the range?
Yes. A range briefing on what each pattern is for is more useful at the counter than any brochure. Ask us and we will go through it.
How do I decide what to stock deeper?
After your first container sells through, send us what moved. We will build the next mix against that. Guessing twice is worse than guessing once and then measuring.
Do you supply point of sale material?
Availability depends on the brand and the market. Tell us what you need and we will find out rather than assume.
Can I get technical support for a fleet enquiry?
Yes. Send us the fleet's duty profile and the sizes in question and we will help you put together an answer.
Distributor Support
Tell us what you are trying to solve and we will tell you plainly whether this is the right answer for it.