What sets a minimum order quantity
MOQ is not an arbitrary number. It is the point where setup cost, component purchasing and line time can be recovered at a sensible unit price.
- Component purchasing: many parts are bought in economic batch sizes
- Line setup: changing a line over costs time whether you build 100 units or 5000
- Custom colour: colourant batches and purging waste set a practical floor around 3000 units
- Tooling: an ODM housing needs volume to recover the mould investment
Our actual minimums
Stated plainly so you can plan against them rather than negotiate toward them.
- Samples: from one unit
- Stock configuration: 500 units per model
- Custom colour or custom packaging: 3000 units
- New ODM tooling: 3000 units per production run
Lead times that hold
These are working timelines, not best cases. A schedule built on best cases fails.
- Samples: 5 to 7 days for stock units
- Stock production: 15 days after the deposit clears
- Private label with printed packaging: 25 to 35 days
- New ODM product: 75 to 95 days to first production run
The calendar problems nobody mentions
Two periods each year reshape every schedule in Chinese manufacturing, and planning around them is free.
- Chinese New Year: production stops for two to three weeks and capacity is tight for several weeks either side
- October national holiday: a shorter but real interruption
- Peak season from August to October, when everyone is shipping for the year-end retail period
- Book production slots for Q4 delivery by mid-year rather than in September
Building a schedule that works
Work backward from the date the goods have to be on shelf, and add the steps buyers routinely forget.
- Start from the shelf date, not the shipping date
- Add ocean transit: roughly 30 to 40 days to Europe, 18 to 30 days to the United States west coast
- Add customs clearance and inland delivery in the destination
- Add sample approval time before production, which is often the step that slips
- Keep two weeks of contingency, because the first order in a new relationship always finds something

