Case Study
Japanese Distributor Builds A Fountain Programme
An importer supplying pet specialty retailers and online channels in Japan.
The Challenge
Where The Programme Started
Cat ownership in the market skews toward apartments with few conveniently placed sockets, and the corded fountains the distributor carried were returned frequently for pump noise. They needed a cordless range with a credible quiet claim and PSE certification.
Specific Issues Raised
- Corded fountains restricted to positions near a wall socket
- Pump noise generating returns in small apartments
- PSE certification missing from the previous supplier's file
- No spare filter supply, leaving service cases with the distributor
Our Solution
What We Proposed
We supplied the cordless 3 L and 4 L fountains with 5200 mAh batteries, wall-flow pumps tested under 30 dB, and full detachability so every wetted surface can be washed. PSE files were prepared before the first order and filters were set up as a separate standing line item.
Delivery
How The Work Was Done
- 1
Noise measured and documented rather than estimated
- 2
PSE certification prepared alongside CE and FCC
- 3
Battery shipping requirements confirmed with the forwarder in advance
- 4
Filters and spare pumps established as recurring order lines
- 5
Carton loading recalculated for the distributor's container plan
Outcome
What Changed For The Client
Placement no longer limited by socket position
Noise complaints did not appear in the first season's returns
Filter reorders became a steady recurring line
Range extended to the dual-outlet model for multi-cat homes
Models Involved
Products Used In This Programme
Answers
Questions About This Case
Can you share the client name
No. We do not publish customer names, listings or store locations. Every case on this site is described with the commercial detail removed, and we will do the same for your project.
Can we speak to a reference customer
In some markets, yes, where the customer has agreed in advance and does not compete with you. Ask during the quotation stage and we will tell you what is possible.
Could you build the same thing for us
The models involved are available to any buyer. Where a case involved custom tooling, that specific housing stays with the client who paid for it, but a comparable solution can be developed for you.
Next Step
Have A Similar Programme In Mind
Describe your channel, your volumes and what is not working with your current supply. We will tell you what we would do differently.
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