Solution
Private Label Programme
A private label programme is a commercial arrangement more than a technical one. The device is proven, the tooling is paid for, and what you are buying is a route to market with your name on it and a supply chain that can keep up when the listing starts to move.
Process
Every Stage And What It Takes
- 1
Range planning
3 to 5 daysChoose two to four models that form a visible price ladder rather than four variations of the same thing.
- 2
Brand asset pack
5 to 10 daysLogo files, colour references and packaging artwork collected into one specification.
- 3
Sample approval
10 to 14 daysBranded samples built and shipped for your sign-off and photography.
- 4
Launch run
15 to 20 days500 units per model, prepared for your channel including marketplace labelling if needed.
- 5
Replenishment
15 daysRolling 15-day production once your sell-through is established.
Scope
What Is Included
- Your brand on product, packaging and app
- Marketplace prep including FNSKU and carton marking
- Product photography of the branded unit
- Listing copy source material and specification sheets
- Component stock held against your rolling forecast
What Sits Outside This Service
- Exclusive rights on shared models without a tooling investment
- Drop shipping to individual end customers
If your project falls outside this scope, say so early. We would rather tell you at the enquiry stage than three months into a development programme.
Answers
Private Label Programme Questions
What does this service cost
Service cost is built into the unit price rather than charged separately, except for tooling on ODM projects and certification testing fees, which are quoted as line items before work starts.
Who owns the design
On OEM work the housing design stays with us and your branding stays with you. On ODM projects where you fund the tooling, the design of that housing is yours under the terms in the development agreement.
Do you sign an NDA
Yes, before any files, drawings or commercial detail move in either direction.
What happens if a sample is not approved
We revise and rebuild. Production does not start until you sign off a pre-production sample, and there is no limit on reasonable revision rounds during that stage.
Next Step
Start A Private Label Programme Project
Send your concept, target market and volume expectation. We will tell you what is realistic on cost and timing before you commit anything.
Replies within 24 hours on working days. No enquiry forms, we answer on WhatsApp and email directly.