Case Study
Subscription Brand Bundles Hardware With Food Delivery
A direct to consumer pet food subscription service in North America looking to bundle a feeder with its delivery plan.
The Challenge
Where The Programme Started
The service wanted the feeder to reinforce the subscription rather than sit beside it. That meant portion accuracy tight enough to match a prescribed feeding plan, a record of whether the animal actually ate, and hardware durable enough to outlast the payback period on a subsidised device.
Specific Issues Raised
- Portion variance making prescribed feeding plans unreliable
- No way to confirm the animal ate rather than that food was dispensed
- Devices subsidised against subscriptions failing before payback
- Two animals in one home needing different diets
Our Solution
What We Proposed
We supplied the dual-camera model for households needing a feeding record and the 6 L dual-bowl model where two diets had to stay separate. Portion accuracy was verified and documented at 10 g within 2 g, and motor and auger cycle testing was extended well beyond our standard programme.
Delivery
How The Work Was Done
- 1
Portion accuracy verified across the kibble types the service ships
- 2
Feeding event logs exposed through the app for the service's own dashboard
- 3
Extended cycle testing on motor and dispensing path
- 4
Pilot units placed with the service's early customers before scaling
- 5
Parts availability committed for the length of the programme
Outcome
What Changed For The Client
Feeding records fed directly into the service's customer dashboard
Dual-bowl model covered multi-diet households without a second device
Extended testing supported the subsidy model's payback assumptions
Programme moved from pilot to rolling supply
Models Involved
Products Used In This Programme
Answers
Questions About This Case
Can you share the client name
No. We do not publish customer names, listings or store locations. Every case on this site is described with the commercial detail removed, and we will do the same for your project.
Can we speak to a reference customer
In some markets, yes, where the customer has agreed in advance and does not compete with you. Ask during the quotation stage and we will tell you what is possible.
Could you build the same thing for us
The models involved are available to any buyer. Where a case involved custom tooling, that specific housing stays with the client who paid for it, but a comparable solution can be developed for you.
Next Step
Have A Similar Programme In Mind
Describe your channel, your volumes and what is not working with your current supply. We will tell you what we would do differently.
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