Destination Magnets That Look Like the Place
Soft PVC souvenir magnets moulded from your artwork, for tourist attractions, gift shops and destination retail across the Gulf, Europe, Australia and Latin America.
Christmas and Lunar New Year Ranges Booked Before the Rush
Full seasonal bays across figures, scene pieces and gift sets. Moulds retained between seasons, so year two is a production booking rather than a fresh tooling cycle.
Your Design Your Brand Our Moulds
OEM orders from customers worldwide. Send a sketch, a photo or a vector file and our designer returns a mould drawing for approval before any tooling is cut.
A Yiwu Factory That Moulds Other People's Ideas
Almost everything that leaves this building carries somebody else's artwork and somebody else's brand. The catalogue on this site is not a range you buy from a shelf, it is evidence of what the moulds here can do.
What We Make
Moulded soft PVC and rubber gifts: fridge magnets, key chains, luggage tags, photo frames, stationery pieces, silicone wristbands and bottle openers.
Who We Serve
Souvenir wholesalers, attraction and museum retail, promotional products distributors, seasonal buyers and brands running OEM gift programmes.
What We Solve
Artwork that survives moulding, colour that matches between runs, ranges deep enough to fill a rack, and delivery that lands before the season, not during it.
Why Buy From Us
Independent import and export rights, CE RoHS SGS and REACH references, Pantone colour control, and 91 finished designs you can see before you commit.
Six Stocked Ranges and Five Made to Order Lines
The six ranges below have designs you can see and sample today. Luggage tags, photo frames, stationery, home accessories and wristbands are quoted per project from your artwork.

Tourist Souvenir Fridge Magnets
Destination magnets are the highest-turnover line in most souvenir shops, and they live or die on whether the design actually looks like the place.
Open range
Zodiac Sign Fridge Magnets
A zodiac gift has a hard deadline. It either sits on the shelf before New Year or it is worthless for twelve years.
Open range
Christmas Fridge Magnets
Christmas ranges are bought in March and judged in December, so everything depends on getting the sampling round finished while there is still time to change it.
Open range
Custom Key Chains
A key chain is the one souvenir that stays in a pocket for years, which is why so many promotional budgets still end up here.
Open range
Summer Holiday Souvenirs
Beach-season stock has a short window and a specific job: it has to look like the holiday someone is still on.
Open range
Hot Products
This is the short list the sales desk kept being asked for, plus the items our development team took beyond the gift shelf.
Open rangeSixteen Designs Across Every Range
Real production pieces, photographed as they ship. Each one was tooled from a customer brief, and each one can be recoloured, relettered or redrawn for yours.

Dubai Burj Skyline Fridge Magnet RC-TS16
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Flower Rooster Four Colour Set RC-R014
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Santa With Christmas Tree Scene Magnet RC-CR01
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Oman Khanjar Dagger Fridge Magnet RC-OM05
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Gecko and Crab Bottle Opener Magnets RC-S010
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I Love Chile Valparaiso Fridge Magnet RC-TS35
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Australia Wildlife Collection Fridge Magnet RC-TS03
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Barcelona Mosaic Gecko Fridge Magnet
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Dubai Palm and Tower Key Chain RC-KC09
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Pura Vida Tree Frog Fridge Magnet RC-S01
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Christmas Sleigh With Gifts Fridge Magnet RC-CR016
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Greetings From Corfu Fridge Magnet RC-TS30
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Moulded Rubber Ice Grips for Outdoor Footwear
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Top Hat Snowman Fridge Magnet RC-CR024
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Melbourne Flinders Street and Tram Fridge Magnet RC-TS05
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Football Shirt Key Chains RC-KC03
View detailsWhat Actually Goes Wrong With Imported Gift Programmes
Four failures account for most of the money lost on imported gift programmes. None of them are exotic, and all four are decided before production starts.
Artwork that cannot be moulded
Fine lines fill in, thin spires snap, adjacent colours bleed. All three are visible on a mould drawing and invisible in a rendering, which is why we draw first and tool second.
Reorders that do not match
Colour described in words drifts between runs. Every colour here is fixed to a Pantone reference and a signed sample is kept on file for the life of the design.
Stock arriving mid season
A range that lands in week six of a ten-week season has lost most of its margin. Quotations go out within 8 working hours and production runs 10 to 15 days at MOQ.
A minimum that blocks the first order
MOQ is 5,000 pcs per design, and trial quantities below that are accepted so you can prove a design before committing to a season.

Tooling Colour and Assembly Under One Roof
Moulding, colour filling, curing, magnet fitting, trimming and packing all happen in the same building in Yiwu. Design, sales and production planning sit there too, which is the practical reason artwork questions get answered the same day instead of the following week.
The company holds independent import and export rights, so shipping documents are prepared here rather than routed through a trading company.
Four Kinds of Buyer
The brief changes completely depending on who is asking. A souvenir wholesaler needs range depth; a promotional distributor needs a shape that moulds; a seasonal buyer needs a date.
Tourist Attractions and Gift Shops
Attraction retail has one shelf, a fixed season and a visitor who decides in under thirty seconds.
Promotional Products Distributors
Distributors are judged on whether the item in the presentation is the item that arrives, which makes the factory behind it your real exposure.
Seasonal and Holiday Retail
Seasonal buying is a calendar problem before it is a product problem. The range is decided months before the shelf date and there is no second chance if it slips.
Corporate Gifting and Brand Merchandise
A branded gift only works if people keep it, and people keep things that are useful or that look like something rather than like a logo on a blank.
From Artwork to Landed Goods
Four stages cover the whole route: turning a drawing into a mould, running it under your brand, proving it with samples, and getting it out of China.
Artwork to Tooling
Everything that goes wrong in a moulded product goes wrong at the drawing stage, which is why this is the part we slow down and the rest we do fast.
OEM and Private Label Programmes
Most of what leaves this factory carries somebody else's name on it, which is the normal arrangement here rather than a special service.
Sampling and Trial Orders
No buyer should place a container order against a photograph, and no supplier should ask them to.
Export Packing and Compliance
Landed cost and customs paperwork decide whether a good price at the factory gate is still a good price on your shelf.
Ranges Built for Specific Markets
How a destination range, a zodiac collection and a Christmas bay are actually structured, using designs that exist in this catalogue.

Oman Destination Magnet Programme
Fill a destination rack with five designs that do not compete with each other, cover more than one shelf price, and still read as one country range from across a shop.
Read the programme
Chile Destination Souvenir Range
Build one national range that lets a wholesaler supply shops from the desert to Patagonia without shipping designs to places where they will not sell.
Read the programme
Gulf Destination Magnet Range
Produce a Gulf range where the landmark designs hold their architectural detail and the camel designs are distinctive enough not to blur into every competing rack.
Read the programmeThe Numbers Worth Checking Before You Order
These are the figures the old rich-gifts.cn published and that we still work to. Anything we cannot evidence is listed as to be confirmed rather than rounded up.
Certification
- CE, RoHS, SGS and REACH references available
- Material declared lead, cadmium and nickel free to European and USA standards
- SGS Audited Supplier Certificate passed in March 2016
- Made-in-China.com Gold Member since March 2016
Certificate images date from 2016. Request current copies with your quotation.
Terms and Delivery
- FOB Shanghai, FOB Ningbo or CIF your port
- Express by FedEx, UPS, TNT or DHL; sea freight for volume
- Existing samples free, dispatched in 1 to 2 days
- Custom samples in 4 to 6 days, charge refunded against the order
Trade terms are confirmed in the quotation rather than assumed.
Guides Written for People Who Buy This Stuff
Process, materials, artwork, lead times and compliance, explained without the sales language.
How Custom Soft PVC Fridge Magnets Are Made
A soft PVC magnet is not printed. It is moulded, colour by colour, in an aluminium tool, and almost every quality problem you can see in a finished magnet was decided before production started.
Soft PVC Versus Rubber and Silicone
Three materials cover almost everything in moulded promotional products. Choosing the wrong one usually shows up as a part that looks right and feels wrong.
Preparing Artwork Files for Custom Moulded Products
Most delays in a first order are artwork delays, and almost all of them are avoidable if you know what the factory actually needs.
Frequently Asked Questions
What do you manufacture?
Moulded soft PVC and rubber promotional gifts and souvenirs: fridge magnets, key chains, luggage tags, photo frames, stationery pieces, home and novelty accessories, silicone wristbands and bottle openers. Every item is tooled from a customer's artwork.
What is your minimum order quantity?
5,000 pcs per design. Lower quantities are accepted for trial orders so you can check quality and service before placing a full run.
How long does production take?
10 to 15 days at MOQ once the sample is approved. Custom samples take 4 to 6 days after artwork approval, and existing samples dispatch in 1 to 2 days.
Which certifications do you hold?
CE, RoHS, SGS and REACH references are available, and products are declared lead, cadmium and nickel free to European and USA standards. Rich Industry passed the SGS Audited Supplier Certificate in March 2016.
Do you accept OEM and private label orders?
Yes. OEM work from customers worldwide is the core of this factory, and our R&D team can develop samples to your own designs as well as produce from finished artwork.
What trade terms and shipping options do you offer?
FOB Shanghai, FOB Ningbo or CIF your port. Small quantities ship by FedEx, UPS, TNT or DHL; volume goes by sea. Many buyers courier a first batch and ship the balance by sea.
Send Your Artwork and Get a Quotation
Email the design, the quantity and the date you need it on a shelf. Quotations are issued within 8 working hours of a complete brief, and existing samples ship in 1 to 2 days.