Custom Wine Rack for Retail Display
A wine rack designed for retail and in-store display, built to hold bottles on their sides to maintain wine integrity during storage and presentation. Constructed from wood and metal with custom branding, it is engineered for flat-pack export from China and assembled on-site at the point of sale.
- Bottles stored on their sides preserve wine quality by keeping the cork moist and preventing oxidation
- Flat-pack design reduces shipping volume and simplifies logistics from Shanghai
- Custom wood and metal construction allows for brand-specific finishes and structural strength
- Integrated branding via 4-colour UV printing ensures consistent logo appearance across multiple units
- Single supplier for mixed materials eliminates coordination delays between factories
Buyers This Was Built For
- Wine and spirits brands managing in-store display programs in overseas markets
- Retail display agencies specifying fixtures for branded retail environments
- Importers and POS brokers sourcing coordinated display solutions for chain accounts
- Branded retail programs requiring durable, export-ready fixtures with consistent branding
What It Fixes on the Shop Floor
- Bottles stored upright risk drying out the cork and degrading wine quality over time
- Non-flat-pack racks increase freight cost and damage risk during ocean shipping
- Mixing wood, metal and printed surfaces from multiple suppliers delays delivery and increases cost
- Inconsistent branding across units leads to a disjointed retail appearance
- Lack of export-ready packing results in damaged units upon arrival at destination
Where This Fixture Goes
- Wine and spirits display in a supermarket aisle during a seasonal promotion
- Bottle presentation at a wine tasting event in a retail store or hotel lobby
- Branded wine display in a liquor store or specialty grocery chain
- In-store feature rack at a restaurant or bar highlighting a featured wine line
- Retail fixture used in a multi-store rollout across Europe or North America
How It Is Built
- Wood and metal construction with bottle storage on their sides
- Custom shape and size based on client artwork or layout requirements
- 4-colour UV printed logo on wood or metal surfaces, lasting over 3 years
- Flat-pack design for export shipping with one unit per carton
- Integrated assembly planning to reduce on-site setup time and errors
Specification and Commercial Terms
Figures below come from our production records for this item and our standard export terms. Anything not listed, ask and we will confirm rather than estimate.
| Construction | Wood and metal hybrid |
|---|---|
| Bottle Orientation | Stored on their sides |
| Packing | Flat-pack, one unit per export carton |
| Loading Port | Shanghai, China |
| ODM/OEM | Yes |
| Shipping | By sea, by air or by express |
| Sample Lead Time | 7-20 days |
| Production Lead Time | About 25-45 days after 30% deposit or L/C at sight |
| Payment Terms | T/T 30% deposit, 70% balance against copy of documents; or L/C at sight |
What It Is Made From
- Wood
- Metal
- 4-colour UV printed surface (wood, metal or PVC)
Production Steps for This Item
- CNC cutting of wood and metal components
- Laser cutting for precision detail and edge finishing
- Welding and assembly of metal frame sections
- Powder coating or spray painting for durable surface finish
- 4-colour UV printing of brand logo and graphics
- Final assembly and flat-pack packing for export
What We Check Before It Ships
- Material thickness and joint strength tested during assembly
- Print alignment and colour accuracy checked against approved artwork
- Flat-pack integrity verified with drop and stacking tests on packed units
- Final inspection of assembled units before loading for shipment
What You Can Change
- Custom size and shape based on store layout or brand design
- Finish and colour matched to brand guidelines or retail environment
- Logo and graphic design applied via 4-colour UV printing
- Packing configuration adjusted to retailer receiving standards
- Mixed materials (wood, metal, acrylic, cardboard) integrated into one unit
How It Compares With the Alternatives
| Bottle display with upright storage | Maintains wine integrity by keeping cork moist, but requires more floor space and risks cork drying |
|---|---|
| Corrugated cardboard wine display | Lower cost but less durable and not suitable for long-term or high-traffic retail use |
| Single-material metal rack | More robust but heavier and less warm in appearance; wood adds retail appeal |
Getting the Best From It in Store
- Assemble the rack on-site using the provided instructions and hardware
- Place bottles on their sides to maintain cork moisture and wine quality
- Avoid overloading beyond the designed capacity to prevent structural stress
- Keep the display in a dry, stable environment to prevent warping or finish damage
- Clean with a dry or slightly damp cloth; avoid harsh chemicals that may affect the finish
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Questions About This Wine Rack
Answers to the questions buyers ask before placing a first order.
Can the wine rack be made in our own shape and size?
Yes. The rack is custom-built to your design, with CNC cutting and laser precision for accurate shapes.
What is the logo printing method and how long does it last?
4-colour UV printing is used on wood, metal or PVC surfaces, with a durability claim of over 3 years.
How is it packed for export?
Flat-pack design with one unit per export carton. Packing is standard double corrugated board or customised to your receiving rules.
Do you accept ODM and OEM work?
Yes. We take your design or concept and engineer it for production, including material substitutions if needed.
What is the loading port?
All shipments load from Shanghai, China. We handle booking, customs and loading in-house.
Can you mix wood, metal and acrylic in one rack?
Yes. We integrate wood, metal, acrylic and cardboard in a single fixture from one supplier.
What payment terms do you offer?
T/T with 30% deposit and 70% balance against copy of documents, or L/C at sight.
Quote This Fixture or a Version of It in Your Own Design
Send your quantity, finish and destination market. If you want it changed, describe the change and we will tell you what it does to cost and lead time.