How To Brief A Custom Bag Programme

Send these five things

The reference. A physical sample, a competitor product or a clear photograph with dimensions. This removes more ambiguity than any written description.

The market. Country, channel and the shelf price. A supplier cannot choose material sensibly without knowing what the product has to cost.

The function. What goes inside it, and what has to be reachable without opening the main compartment. Pocket layout is where most revisions come from.

The branding. Where the logo goes, in what method, and whether you have artwork ready. Embroidery, print and metal plate are three different lead times.

The packing. Retail box, hang tag, barcode, and how it has to arrive at the warehouse.

What to expect back

A specification, material options with the price implication of each, and a sample. Approve the sample physically — a photograph is not a colour reference and never has been.

Once approved, that sample is the production standard. Keep one; the factory keeps one.

How to shorten the cycle

Restyle an existing model rather than developing from zero where you can. Changing material, colour and trim on a proven construction is one sampling round; a new construction is three.