A Media Facade as a New Channel in Your Media Plan

When people talk about media facades they often mean all shapes and sizes of LED facades located on the facade or resolution of a building. This LED structure may be used as an informational and advertising screen or as an architectural element of the designer. Agree: The media façade comes in a wide range of solutions from a small digital signage to a huge façade. The former may be placed at the entrance to a store or restaurant, and may be greatly added to the stylistic appearance of the property (this signboard can display company logos, text messages, graphics or special effects) and provide business about the owner’s products and services Information.

In the latter case we might talk about a huge architecturally complex media facade that might have LED screen inserts, including high-definition video surfaces and practical unlimited opportunities for design, advertising and sponsorship. All global media facades are for outdoor advertising, exceptional lighting solutions, architectural improvements in this environment, and display of TV or video programs. The media facade with its bright imagery and text receives all attention and pushes the architectural features of the building to the background.

The corporate concept of the media facade:

Strategically, the media facade is a new concept that allows us to open our city, making the street more attractive and more intelligent through time. A well constructed media façade wins over drivers and walkers, promoting large corporate images, helping media and small companies to stand out among competitors. Therefore, there is a media façade that grows interest in controlling urban space and being noticed by large audiences. The media facade is interesting:

Without getting too technical, we should still mention the important benefits of media facades in other digital outdoor advertising vehicles: they are easy to synchronize and control. The software interface is user friendly and can be uploaded on any PC connected via a protected internet link. The comprehensive control system allows several nearby buildings to be connected to the media facade to connect the unified media surface and create synchronized images with different parts of the city.

Some new media facade projects appear in modern cities every day. There are many interesting and successful installations. Many forms and shapes and sizes are breath taking. In addition to outdoor advertising, media facade projects have become commonplace among citizens and authorities because they have made cities brighter and more attractive, greatly improving the building quality of buildings.

Media facade in a building in the Phoenix Islands, China

Media Facade The Americana at Brand, Glendale, USA

Media Facade in Zhejiang Charming Golden Entertainment Co., Hangzhou, China

Coca-Cola Media Facade, Johannesburg, South Africa

Media facade at Nike Building, Johannesburg, South Africa

Published 2019-08-26 by FL Technology, an LED outdoor lighting project solution provider in Shenzhen since 2010.