Fine Jewellery & Bridal

What usually goes wrong

A jewellery counter fails visually when the boxes do not match. Rings arrive in one supplier's cube, pendants in another's flap box, and the window reads as a jumble rather than a collection.

How this range answers it

The fix is to buy a series rather than a box. The WB wooden series each publish a full spread of millimetre sizes — ring cube, flap box, strap box, flat tray — in one finish, so a counter can be filled from a single series and still hold every product type. The PB card series solve the same problem from the other direction: one carcass, with the covering paper and insert velour specified per order, so a house colour runs across the whole counter.

For bridal specifically, the softer end of the range matters more than the structural end. The organza-bow and pastel ribbon boxes are built to read as occasion packaging rather than retail packaging, and the satin-bow series hands over already finished so nothing is tied at the till.

Where to start

• Jewellery Boxes