Watch Brands & Retail

What usually goes wrong

Watch packaging is bought on the cushion. A box that fits a dress watch will not close on a diver, and a card box that is opened forty times a day on a display counter starts to look secondhand by the second week.

How this range answers it

Three constructions cover three different lives. Rigid card lid-and-base boxes are the right answer when the box ships with the watch and is opened once — they are the flattest to freight and the best surface for a foil stamp. Moulded plastic cases are the right answer for display stock, because the shell does not soften where a card box creases at the lid edge.

Lacquered wood is the presentation end. The navy gloss box is built on a deeper base for larger cases, and the six-slot display case exists for a different job again — showing a range at a trade counter rather than shipping a single piece.

Where to start

• Watch Boxes