Retail & Promotional Gifting

What usually goes wrong

Promotional packaging is judged on the pavement, not on the counter. The bag is the part of the job that carries the brand out of the shop, and it is usually the part specified last and cheapest.

How this range answers it

Match the handle to the load. Corded handles on a laminated carrier with a deep gusset take weight and let the bag stand; die-cut handles cut into a folded top are right for small filled favours where an eyelet and knot would cost more than the bag itself. A landscape-format carrier exists in the range because boxed sets will not stand up in an upright bag.

On the box side, window and ribbon-tied formats do the same job for shelf promotions — the window lid shows the product without opening the pack, and a fixed bow means the item leaves the shop looking wrapped with no wrapping labour at the till.

Where to start

• Shopping Bags
• Jewellery Boxes