Wineries & Spirits

What usually goes wrong

A bottle pack has to survive a courier, stand on a shelf edge and still be worth opening. Most suppliers optimise for one of the three and let the other two go.

How this range answers it

Decide first how the bottle leaves. Carried packs need a handle and a narrow footprint, which is what the corded single-bottle carriers and the ribbon-handle box are for. Given packs need an interior — the two-bottle box beds the bottles in loose filler so they never touch, and the hinged presentation box mounts a printed card facing the recipient as the lid comes back.

Shipped and promotional packs are a different calculation again. The sleeve box has no hinge, ribbon or handle at all, which makes it the lightest and flattest option in the group, and the printed cube carries artwork on five visible faces when the box itself has to do the selling.

Where to start

• Wine Boxes