Cosmetics Gifts and Retail Brands
For brands sold on presentation, the packaging is part of the product. Kraft honeycomb wrap and crinkle filler protect the item and read as considered rather than disposable, which is why so many gift and cosmetics brands have moved off plastic void fill.
Where It Hurts Today
- Plastic filler undermines a premium unboxing experience
- Bought in decorative filler is expensive per unit at low volumes
- Colour and texture consistency varies between filler suppliers
- Small brands cannot get short runs of custom packaging economically
What Buyers Need
- Filler that looks deliberate in the box, not like waste material
- The ability to run small batches without a minimum order
- A recyclable single material pack that matches the brand's claims
- Control over how much filler goes into each box
Typical Application Scenarios
- Shredding kraft into crinkle filler for gift and subscription boxes
- Wrapping cosmetics and glass bottles in honeycomb paper
- Filling voids in hamper and seasonal gift packs
- Producing kraft paper cushions for lightweight retail items
From Requirement To Machine
Pick the paper colour and grade that matches the brand's look
Set shred or wrap output depending on the box presentation
Run a sample box before standardising the fill quantity
Configure the machine to the voltage of the destination site
Machines for This Industry
The SD-PS300 converts a kraft paper roll into fluffy, three-dimensional crinkle paper strips in a single pass. It feeds the web th…
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The Kraft Paper Cushion Making Machine converts a single or double layer kraft paper roll into a cushioning material with a crinkl…
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The SD-PB350 converts recycled kraft paper rolls into embossed bubble cushioning paper in a single unwind, embossing and rewind pa…
View Machine
The SD-TT180 automatically threads rope or elastic through paper tags in a single continuous process. It performs automatic punchi…
View MachineDelivery Capability
- Machines built around the buyer's chosen paper stock
- OEM badging available for brands running their own line
- Built by a CE and ISO 9001 certified manufacturer
Questions From This Industry
Can we use coloured or printed kraft?
The machines run kraft roll stock, so the paper colour and print are chosen when you buy the paper rather than being fixed by the machine.
Is crinkle filler recyclable?
It is shredded kraft paper, so it goes out with the customer's paper recycling with nothing to separate.
What about attaching swing tags?
The paper tag threading machine threads tags automatically rather than having staff string them by hand.
Talk Through Your Cosmetics Gifts and Retail Brands Line
Tell us what you pack and how many parcels a day. We will point you at the machines that fit.