Rooster Year Zodiac Collection
A zodiac animal has a single selling season and then a twelve-year gap. Everything about how the range is built has to account for that.
The Challenge
Build a collection deep enough to fill a seasonal display without tooling eighteen separate moulds, and structure it so a buyer can hit several price points from the same programme.
Buyer Pain Points
- Tooling cost spread over one season only
- Sets that cost four times a single to develop
- A display that looks thin because every piece is the same size
- Designs that mean nothing outside Lunar New Year markets
How the Range Was Built
Colourways instead of new shapes
One mould run in four colours gives four shelf facings at the cost of one tool plus production changeovers.
Sets on shared mould plates
Four-piece sets are laid out on a single plate, so a set is one moulding job rather than four.
Mix scales deliberately
Singles, sets and a graphic disc piece give the display three sizes and three price points.
Include designs that outlive the season
Folk-pattern birds and the Barcelos rooster sell as decorative homeware in markets that do not observe the lunar calendar.
8 Designs From the Catalogue
Every piece shown here is a real production design. Click any of them for specifications and customisation options.
Flower Rooster Four Colour Set RC-R014
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Red Flower Rooster Fridge Magnet RC-R02
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Yellow Flower Rooster Fridge Magnet RC-R01
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Black Flower Hen Fridge Magnet RC-R04
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Farmer Rooster Character Set RC-R13
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Rooster Quartet Magnet Set RC-R16
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Barcelos Rooster Fridge Magnet RC-R09
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Yellow Rooster on Black Disc Magnet RC-R07
View detailsManufacturing and Supply Chain
Range planning
Full collection specified before tooling, so cavity layout can be planned across sets and singles.
Tooling
Set pieces grouped onto shared plates, singles tooled individually.
Colour approval
Reds and golds fixed to Pantone references, since those two colours carry the meaning in this category.
Production
10 to 15 days at MOQ, timed backwards from the New Year shelf date.
Packing
Sets bagged or carded with a header card, singles supplied loose or carded.
What the Range Delivers
Eighteen shelf facings built from a far smaller number of moulds, spanning single impulse pieces, gift sets and decorative homeware that sells year round.
Why It Is Worth Structuring This Way
Tooling spend that is justified by a single season, because colourways and shared plates multiply the range without multiplying the moulds.
Client names, order values and delivery dates are not published. The 2016 rich-gifts.cn site carried no case studies, so this page describes how the range in our own catalogue is structured rather than attributing it to a named customer.
More Range Structures
Oman Destination Magnet Programme
Fill a destination rack with five designs that do not compete with each other, cover more than one shelf price, and still read as one country range from across a shop.
Chile Destination Souvenir Range
Build one national range that lets a wholesaler supply shops from the desert to Patagonia without shipping designs to places where they will not sell.
Gulf Destination Magnet Range
Produce a Gulf range where the landmark designs hold their architectural detail and the camel designs are distinctive enough not to blur into every competing rack.
Zodiac Year Collection Questions
Can this be repeated for a different zodiac animal?
Yes, and the structure transfers directly. The shapes change; the logic of colourways, shared plates and mixed scales does not.
How early should a zodiac programme start?
Count backwards from the shelf date through freight, 10 to 15 days production and 4 to 6 days sampling, then leave room for one revision round. Roughly ten weeks before shelf date is comfortable.
Build a Range Like This
Tell us the destination or the season, how many designs you need and the date. We will propose a range structure with the tooling quoted as one programme.