Christmas Seasonal Collection
A Christmas bay is judged on whether it looks full. A retailer with six designs and a competitor with sixteen loses the comparison before a customer picks anything up.
The Challenge
Cover the whole Christmas character set with enough variety in size and price that one bay can carry an impulse purchase, a gift purchase and an anchor piece.
Buyer Pain Points
- Ranges that are all the same size and therefore all the same price
- Every piece in red and green, so the bay reads as one blurred mass
- Fragile shapes such as antlers and cane hooks failing in bulk packing
- Tooling repeated every year because the supplier changes every year
How the Range Was Built
Cover the full character set
Santa, reindeer, snowman, bear, stocking, tree, sleigh and candy cane. A missing character is a gap a customer notices.
Three size tiers
Small canes and stockings as impulse items, mid-size characters as the core, the loaded sleigh and Santa scene as anchors.
Break the red and green monotony
Pastel and non-traditional colourways give a bay visual rhythm and open it to lifestyle retailers.
Brace the fragile shapes
Cane hooks are filled with a moulded bow, antlers drawn as connected loops, mittens tucked forward into the body.
8 Designs From the Catalogue
Every piece shown here is a real production design. Click any of them for specifications and customisation options.
Santa With Christmas Tree Scene Magnet RC-CR01
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Christmas Sleigh With Gifts Fridge Magnet RC-CR016
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Green Christmas Tree With Star Fridge Magnet RC-CR021
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Top Hat Snowman Fridge Magnet RC-CR024
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Leaping Reindeer With Scarf Fridge Magnet RC-CR018
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Candy Cane With Yellow Bow Fridge Magnet RC-CR028
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Christmas Stocking With Teddy Bear Fridge Magnet RC-CR023
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Merry Christmas Candy Cane Sign Magnet RC-CR020
View detailsManufacturing and Supply Chain
Range planning
The full bay specified before tooling, so price tiers are designed rather than discovered.
Drawing review
Every open shape and thin section braced on the drawing.
Tooling
Booked ahead of the autumn seasonal queue.
Production
10 to 15 days at MOQ, with moulds retained for the following season.
Packing
Loose for bin display, or blister carded with header card and barcode for peg racks.
What the Range Delivers
A sixteen design bay covering every expected Christmas character, across three size tiers, with the traditionally fragile shapes engineered to survive bulk packing.
Why It Is Worth Structuring This Way
A seasonal range that can be reordered year after year as a production booking, because the tooling stays here and the approved samples stay on file.
Client names, order values and delivery dates are not published. The 2016 rich-gifts.cn site carried no case studies, so this page describes how the range in our own catalogue is structured rather than attributing it to a named customer.
More Range Structures
Oman Destination Magnet Programme
Fill a destination rack with five designs that do not compete with each other, cover more than one shelf price, and still read as one country range from across a shop.
Chile Destination Souvenir Range
Build one national range that lets a wholesaler supply shops from the desert to Patagonia without shipping designs to places where they will not sell.
Gulf Destination Magnet Range
Produce a Gulf range where the landmark designs hold their architectural detail and the camel designs are distinctive enough not to blur into every competing rack.
Christmas Collection Questions
How many designs does a Christmas bay need?
Eight to twelve to look properly stocked, more if the bay is wide. Below six it reads as an afterthought next to a competitor's display.
What happens to the moulds between seasons?
They are retained. A repeat season skips tooling and goes straight to production scheduling, which is also why changing supplier every year is expensive.
Build a Range Like This
Tell us the destination or the season, how many designs you need and the date. We will propose a range structure with the tooling quoted as one programme.