OEM and ODM Furniture Development for Private-Label Brands
A private-label brand needs a factory that will build to a drawing rather than sell from a catalogue. Wanhao develops buyer-specified models across all twenty categories, with the brand's own artwork on the carton and the instruction sheet.
What Goes Wrong in This Channel
Catalogue products that every competitor also sells
A shared catalogue product cannot carry a brand.
Development that stalls at the sample stage
A sample loop that takes four rounds kills a season.
Tooling costs that are unclear up front
A quote without a tooling line is not a quote.
Brand assets applied inconsistently
The logo on the carton, the label and the instruction sheet all have to be the same one.
What Wanhao Does About It
- Build to your drawingBuyer-specified models are quoted with the tooling and sample cost stated.
- Sample approval as the specification freezeOnce approved, the sample is the reference for production.
- Your artwork on carton, label and instructionsApplied from the files you supply.
- Colour and size customisationOpen on the models marked Color and Size: Customized.
Product Ranges for This Channel
Pets Furniture
14 models · Raised beds, crates and feeding stands
Kids Furniture
15 models · Study desks, chairs and toy storage
Bamboo Products
50 models · Bamboo shelving, racks and storage
Upholstered Bed
39 models · Fabric and PU beds with storage
Coffee Table
67 models · Glass, MDF and nesting coffee tables
Models Buyers in This Channel Ask About
Pets Furniture
Best-selling Classic Home Dog Cage
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Pets Furniture
Best-selling Indoor Durable Dog Cage
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Pets Furniture
Modern Best-selling Simple and Durable Dog Cage
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Pets Furniture
Modern Minimalist Indoor Waterproof and Windproof Dog House
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Kids Furniture
L60009
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Kids Furniture
L60012
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Kids Furniture
L60002
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Kids Furniture
L60006
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Bamboo Products
BM60021
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Bamboo Products
BM60014
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Bamboo Products
BM60050
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Bamboo Products
BM60005
View model From Order to Container
Material intake
Steel, panel, glass and fabric received against the model specification.
Cutting and forming
Tube and sheet cut, bent and pressed to the frame drawing.
Welding and assembly
Joints made where the drawing places them, then dressed.
Surface preparation
Parts prepared so the powder coating holds.
Powder coating
Coated on the line, colour matched to the approved sample.
Surface components
Panel, glass, bamboo or upholstered parts fitted and checked against the frame.
Packing
Packed to the signed carton drawing with the specified internal protection.
Inspection and loading
Sampled against the agreed AQL, then loaded to the agreed plan.
Guides for This Channel
Private-Label Home Brands — Questions
Can you develop a product from our drawing?
Yes. Send the drawing or a reference sample and we quote the tooling, the sample and the unit price.
Who owns the tooling?
Tooling ownership is agreed in writing before development starts.
Will our design be offered to other buyers?
Buyer-specified designs are treated as the buyer's. Confirm the exclusivity terms in the contract.
What is the development timeline?
It depends on the product. The sample stage is quoted with a date when the drawing is reviewed.
Talk to Us About a Private-Label Home Brands Programme
Tell us the channel, the categories and the volume you are planning. We come back with what is already tooled, what needs development, and what the carton plan does to your landed cost.