Garment accessories shipped from Yiwu to the Gulf
A long roll of white fabric packaging lying horizontally on a tiled floor.
Case Study

First Export Shipment to Saudi Arabia During the 2020 Lockdown

A garment accessory buyer in Saudi Arabia, working with a company that had been trading for less than two years at the time. The relationship came out of eight years of the founder's work in the Saudi market before Al Musa Trading was set up in 2018.

The Challenge

The order was placed while Saudi Arabia was under lockdown in April 2020. The customer needed the goods to move anyway, at a point when almost nothing else was moving and when a new supplier had no shipping history to point to.

Customer Pain Points

  • Lockdown conditions at the destination made receiving goods uncertain
  • A single item order gives a supplier no room to hide a mistake
  • A new supplier had no completed shipment to be judged on
  • Grey paper for garment making is bulky and easy to damage in transit

What We Did

The order was taken as it was, one item and no padding, and shipped on 17 April 2020. It was the company's first export shipment.

How The Order Ran

  • Single item order confirmed with the customer directly
  • Goods checked against the confirmed specification before packing
  • Packed and dispatched to Saudi Arabia during the lockdown period

Supply Chain

The consignment was consolidated and dispatched from China to Saudi Arabia while lockdown restrictions were in force at the destination.

Quality Control

Stable quality on a single item and a delivery that did not slip were the only two things the order could be judged on, and they were what the customer had asked for.

Result

The shipment left on 17 April 2020 and became the company's first completed export order.

What The Customer Got Out Of It

The customer received the goods during a period when supply into the market had largely stopped, and the order established a working relationship that the rest of the range was later built on.

Start The Same Way

One item, one colour, one carton is a fine first order. Send it and see how it runs.