ODM Development When You Do Not Have a Drawing Yet
You know the gap in your range and the price you need to hit. We turn that into a producible part.
How It Works
ODM is where the design work sits with us. Brands come with a brief - a weight target, a price point, a market segment - and we develop a part that fits it using processes we already run. Shenzhen SuRuiqi has built an in-house development team for exactly this work, and has provided OEM and ODM services to brands since 2009.
From First Enquiry to Delivered Carton
Brief
Target weight, target price, the riders you are selling to, and the parts you are currently buying that you are unhappy with.
Concept
We propose a construction. For a machined part that means alloy, bearing count and stack height; for luggage it means denier, membrane and whether the seams are welded or sewn.
Prototype
A working sample, made the way production would make it.
Revision
Usually one or two rounds. Weight and fit are the two things that change most often at this stage.
Pre-production run
A small run that proves the process is repeatable before the tooling is fully committed.
Handover
You receive the specification sheet, the packing design and the photography inputs for your own listings.
Industries This Applies To
Bicycle Brands
Complete a range without opening an account with five different factories.
Motorcycle Gear Brands
Twelve glove constructions, hard luggage, soft luggage and body protection from one supplier.
Aftermarket Distributors
Mixed cartons, retail-ready packing and a catalogue wide enough to fill a wholesale price list.
Online Sellers
Products with a story you can actually write a listing about.
ODM Development Questions
Does the design belong to us or to you?
How long does an ODM project take?
Can you match a competitor's part?
What do you need from us to start?
Start a ODM Development Conversation
Send the brief, the drawing or the sample. The first reply will be questions, because that is what makes a quotation accurate.