If You Have Vector Files, Send Those
Vector artwork scales to any size without losing edge quality, which matters because the same logo may need to appear on a 15 millimetre woven label and a 400 millimetre bag panel. Send the original file with fonts outlined, plus a PDF of how it should look so we can check nothing shifted.
If You Only Have A Photograph, Send That
A reference photo, a sketch on paper or a physical sample is enough to start. Our design team redraws artwork for production from exactly these things. It is much better to send a clear photograph of what you want than to spend two weeks trying to produce a file you do not have the software for.
Give Colour References, Not Screen Colours
A colour on your screen is not a colour in the world. Send Pantone references where you have them, or post a printed sample of the colour you want matched. For woven and dyed items, a physical sample is the only reliable reference, because thread colour and ink colour behave differently.
Say What It Has To Fit
For anything that holds a product, the dimensions of the product matter more than the dimensions of the packaging. Send the product, or its measurements and weight. A box specified to a size guess and a box specified to the actual item are different boxes.
Flag Anything Legally Required Early
Care symbols, fibre content, suffocation warnings, recycling marks and origin statements all have to appear in specific forms in specific markets. Send the exact wording your market requires at the start. We will set it into the artwork, but you are the one who knows what your territory demands.
The Four Things Worth Checking On Every Proof
Spelling of your own brand name, the barcode number against your system, which side is the front, and whether anything important sits too close to a fold or a cut line. These four account for most of the reprints we see, and all four take a minute to check.
