Beach Towels
100% Cotton Ombre Cool Velour Reactive Printed Beach Towel
A 390 GSM ombre cool velour beach towel made from 100% cotton, with a reactive print applied to the velour surface. At 86x163 cm it fits standard beach loungers and delivers quick drying and soft hand feel. The ombre effect is created through controlled dye application, not printed layers, so the gradient holds through wash cycles. Buyers choose this when they need a visually striking towel with consistent colour depth and a premium feel that survives repeated laundering.
34″x64″(86x163 cm)
390 g/m2
Woven, Print
MOQ 2000 pcs
Samples in 10 days. Production in 45 days after the order. 30% T/T deposit and 70% balance before shipment, or L/C.
Why Buyers Choose It
Key Benefits
- Ombre effect is dyed into the velour pile, so the gradient does not crack or fade like surface prints
- 390 GSM weight offers a substantial feel without the cost of heavier bath sheets
- Reactive printing ensures high colour fastness and wash resistance, even after multiple industrial washes
- Velour finish gives a soft, cool touch against the skin, ideal for beach and pool use
- Any Pantone colour is selectable, so the towel can be matched to brand or seasonal ranges
Problems
Problems This Product Solves
- Surface prints crack or fade after repeated washing, leading to customer complaints and returns
- Lightweight towels feel insubstantial on the shelf and fail to justify a premium price point
- Colour variation between batches breaks up a coordinated product range or brand identity
- Lack of compliance documents like Oeko-Tex Standard 100 causes shipment delays at EU and US ports
- Poor water absorption or slow drying reduces guest satisfaction in resort and sports environments
Buyer Fit
Who It Is For
- Retail and supermarket buyers sourcing beach towels with a premium visual and tactile profile
- Hotel and resort purchasing teams replacing towels each season with designs that remain intact
- Promotional distributors needing a branded towel with a soft hand feel and fade-resistant print
- E-commerce brands offering private-label beach towels with custom ombre designs and quick-dry function
Where It Is Used
Application Scenarios
- Beach and pool towel programmes for European and North American retail chains requiring durable, visually distinct towels
- Resort and spa gift sets where a soft, cool-feeling towel adds perceived value
- Sports and fitness centres needing quick-drying towels that resist colour fading from chlorine and sweat
- Private-label brands launching a summer range with a gradient design that must survive repeated washes
Construction
Technical Features
- 390 g/m2 finished weight, verified before packing to prevent underweight shipments
- 100% cotton ground weave with velour pile formed during weaving for softness and quick drying
- Reactive printing applied to the velour surface, with dye fixed to the fibres for wash fastness
- Ombre effect created through controlled dye application, not layered printing
- Any Pantone colour matched to the buyer’s reference before bulk production
- Yarn counts of 12s and 21s available for different hand feel and pile density
- Woven construction ensures durability and resistance to pilling during repeated laundering
Specifications
Specification Table
Every value below is taken from the specification for this item. Where a value is not published for this style, the row is left out rather than filled in.
| Material | 100% Cotton |
|---|---|
| Size | 34″x64″(86x163 cm) |
| Weight | 390 g/m2 |
| Technique | Woven, Print |
| Style | Plain |
| Pattern | Printed |
| Product Type | Beach towel |
| Shape | Square |
| Colour | Any Pantone colour selectable |
| Yarn Count | 16s / 21s / 21s2 / 32s2 available |
| Feature | Quick dry |
| Use | Beach, Gift, Home, Sports |
| Design | Ombre Cool |
| OEM | Welcome |
| Market Standard | USA and EU market standard |
| Testing | AZO free |
| Certification | Oeko-Tex Standard 100 / BSCI / SEDEX |
| MOQ | 2000 pcs |
| Sample Time | 10 days |
| Delivery Time | 45 days after the order is placed |
| Payment Terms | 30% T/T deposit, 70% balance before shipment, or L/C |
| Packing | 1 pc per pp bag, 30 pcs per carton, or as you require |
Materials
Materials
- 100% cotton, no polyester blend in the ground weave or pile
- Yarn counts of 12s and 21s available for different hand feel and pile density
- Reactive and vat dyestuffs selected for wash fastness and colour stability
- Velour pile formed during weaving for softness and quick drying
Process
Manufacturing Process
- Yarn dyeing to the approved Pantone reference for the ombre effect
- Woven construction with velour pile formation on the loom
- Reactive printing applied to the velour surface using controlled dye application
- Washing and softening to set the pile and remove excess dye
- Cutting and hemming to final size with edge reinforcement
- Inspection against the approved sample for colour, weight, and print quality
- PP bagging and carton packing according to buyer’s requirements
Quality Control
Quality Control
- Lab dip approved against the buyer’s Pantone reference before bulk dyeing
- GSM checked on finished pieces to ensure weight stays at or above 390 g/m2
- Wash fastness and AZO free testing to USA and EU market standard
- Pre-shipment inspection against the approved production sample
- Carton count and drop test before container loading to prevent damage
Customization
Customization Options
- Custom ombre gradient design based on buyer artwork or Pantone reference
- Any Pantone colour, including matched sets across multiple SKUs
- Alternative sizes from 30x30 cm up to 100x150 cm available on the same construction
- Weight from 250 GSM to 800 GSM on the same velour reactive print construction
- Woven label, hang tag, header card, and retail polybag to buyer specification
Comparison
How This Compares With The Alternatives
| Reactive printed plain cotton towel | Plain cotton has a lighter feel and lower cost, but lacks the velour softness and quick-dry benefit of the velour construction. |
|---|---|
| Microfiber ombre printed towel | Microfiber dries faster and is lighter to ship, but does not offer the same natural feel or breathability that cotton provides at a premium price point. |
| Surface printed velour towel with pigment ink | Pigment ink prints are cheaper but fade faster and crack under repeated washing; reactive ink bonds to the fibre and lasts longer. |
Use Guide
Use And Care Guide
- Wash below 40 degrees Celsius before first use to set the pile and dye
- Avoid prolonged soaking, which weakens the velour pile and can distort the ombre gradient
- Wring lightly rather than twisting to preserve the velour structure and print integrity
- Use a laundry bag when machine washing to protect the edges and print
- Do not bleach and do not use chlorine detergent to prevent colour degradation
Questions About This Product
What is the minimum order quantity for this beach towel?
2000 pcs per design. Splitting that quantity across multiple Pantone colours of the same ombre design is usually possible—confirm before reducing the design count.
How long does a sample take and can I get my own artwork woven?
Ten days for a sample. A custom ombre design requires your artwork as a vector or high-resolution file so the gradient can be set in the dye process.
What is the production lead time after we confirm the order?
45 days after the order is placed. Yarn dyeing to a new Pantone reference sits at the front of that window, so approve lab dips quickly.
Which test reports come with the shipment?
Oeko-Tex Standard 100 covers the fabric, and dyestuffs are AZO free to USA and EU market standard. BSCI and SEDEX cover the social compliance audit.
How is the towel packed for retail?
One piece per pp bag and 30 pieces per carton as standard. Header cards, hang tags, woven labels, and retail polybags can be supplied if you provide the artwork.
What are the payment terms?
30% T/T deposit with the order and 70% balance before shipment, or an L/C at sight.
Related Products
Other Styles In Beach Towels
Related Reading
Before You Send The Order
Sourcing scenario
European Retail Beach Range
A Western European retail buyer planning a summer beach towel promotion
Buying GuideTowel GSM Explained And How To Choose It
GSM is the single number that decides how a towel feels, how long it takes to dry and what it costs to ship. Here is how to pick it deliberately.
DownloadSpecification And Packing Sheets
Size and weight chart, packing and shipping terms and the compliance summary as PDFs.
Ask About This Style
Send the quantity, the colour reference and your target delivery date. We reply with price, MOQ confirmation and the lead time.