ONELINK POP CO., LTD — Guangzhou China Tel 86-20-29886323[email protected]
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Industry Application

Display Programmes for Optical and Eyewear Retail

Counter units frame towers counter cards and mirrors for optical stores and sunglasses concessions

Industry Pain Points

What Slows This Category Down

  • Frames laid flat on a counter get handled but not seen.
  • Promotional stock and core range compete for the same counter space.
  • Campaign artwork changes every season while the fixture has to last for years.
  • A shopper needs a mirror at the exact moment of the decision or the sale slows down.
  • Independent doors have very little storage for fixtures between campaigns.

What Buyers Need

  • A permanent counter fixture for the core range and a printed structure for each campaign.
  • The same footprint repeated across many stores so planograms stay consistent.
  • Counter cards and mirrors that match the fixture rather than looking bought separately.
  • Flat packed structures for the doors that cannot store anything.
Suitable Products

Ranges That Fit This Application

Solution Flow

How a Programme Runs

BriefStep 1
StructureStep 2
PrintStep 3
Cut and FoldStep 4
AssemblyStep 5
Pack and ShipStep 6
Recommended Models

Models Used in This Application

FAQ

Optical and Eyewear Retail FAQ

Which display should we use for a permanent counter position

Acrylic eyewear displays are the range built for permanent counter use. Printed paper displays are the right choice for a defined campaign window.

Can the same brand artwork run across the display card and bag

Yes. ONELINK POP prints all of these in the same factory, on a four-colour press for board and a UV printing machine for acrylic.

Do you exhibit at optical trade fairs

ONELINK POP exhibited at the 2017 Hong Kong Optical Fair at booth 1CON-026.

How do we start a project

Send your frame dimensions capacity target and campaign dates by email and the R&D team can review them against the existing display models.

Plan a Optical and Eyewear Retail Programme

Send the counter positions the item list you have in mind and your target date.