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Knowledge Center

Display Materials Guide for Retail POP

What acrylic printed board wood and mirror bring to a retail display and where each material belongs on a counter.

Acrylic

Acrylic is the default for permanent counter fixtures. It stays clear under shop lighting, holds a machined and polished edge and takes direct UV printing. It cleans without marking, which is why it is used at tester counters. It is heavier and more expensive than board, so it is used where the fixture is intended to stay.

Printed Board

Printed board carries a full-bleed image across the whole structure at a fraction of the cost of a rigid unit. It is printed, die-cut, creased, folded and glued, and ships flat. The trade-off is lifespan: it is designed for a campaign window, not for permanent counter duty.

16_046_ESD_A01 Acrylic Eyewear Display
16_046_ESD_A01 — Acrylic Eyewear Display from the ONELINK POP catalogue

Wood Format

Wood reads warmer than clear plastic and suits categories where the product is presented as an object rather than as stock. On the ONELINK POP catalogue the watch display range is grouped under wood watch display.

Mirror

A mirror is not decoration on an eyewear or beauty counter. It is the step where the shopper decides. A framed counter mirror belongs beside the display rather than on a wall across the shop.

Choosing Between Them

  • Permanent fixture that has to survive daily handling — acrylic
  • Campaign structure that ships flat to many stores — printed board
  • Watch and object presentation inside a showcase — wood format holders
  • The decision point at an eyewear or beauty counter — a framed counter mirror
  • Brand identification inside a shared showcase — a solid acrylic logo block
Related Products

Models Referenced in This Guide

FAQ

Questions on This Topic

Which material is easiest to keep clean

Acrylic wipes clean without marking which is why it is used on tester counters.

Can materials be mixed in one display

Mixed structures are common. Discuss the combination you need with the ONELINK POP R&D team by email.

Are sizes and materials listed for every model

Material and size are listed on the product pages where they are recorded on the original catalogue. Where they are not recorded request them by email rather than assuming.

Still Deciding on a Format

Send your product dimensions and counter space and the team will point you at the range that fits.