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Knowledge Center

POP Display Buying Guide for Retail Buyers

What to specify what to ask a display supplier and how to avoid the errors that make a POP order arrive wrong.

Specify the Product Before the Display

Almost every display problem traces back to a missing product dimension. Before anything else, record the height width and depth of the item the display has to hold, and the number of facings you need. A display quoted without those numbers is a guess.

Specify the Space

Counter depth, clear height above the counter and shelf height inside a showcase all constrain what can physically be used. Measure them at a real store rather than reading them off a plan.

15_PCC_24 Counter Card, Show card
15_PCC_24 — Counter Card, Show card from the ONELINK POP catalogue

Split Permanent From Campaign

Order the fixtures that stay separately from the items that change. Fixtures are an acrylic decision. Campaign structures counter cards and banners are print decisions on a shorter cycle.

Ask the Right Questions

  • Which material is this model produced in and is the size recorded
  • Is the structure an existing model or does it need development
  • Can a sample be approved before the run
  • How is the item packed and can it be packed per store
  • Can the display counter card banner and bag be produced together for colour consistency

Do Not Assume a Specification

Where a material or a size is not recorded, ask for it in writing rather than assuming it from a photograph. On the ONELINK POP product pages sizes and materials are shown for the models where they are recorded, and where they are not the page says so.

Order the Set Together

The single cheapest quality improvement in a POP programme is ordering the display the counter card the bag and the banner from one factory. Colour matching across suppliers is the problem that eats the most time and the most reprints.

Related Products

Models Referenced in This Guide

FAQ

Questions on This Topic

What information does a supplier need to quote

Product dimensions facings per display quantity material preference and your target date.

Should we ask for a sample

For anything that has to hold a product, yes. A sample is the only way to confirm the real item fits.

Why order the whole POP set from one factory

Because colour matching between separate print suppliers is where most POP programmes lose time and money.

Still Deciding on a Format

Send your product dimensions and counter space and the team will point you at the range that fits.