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A practical comparison of acrylic and printed board displays for retail counters covering lifespan artwork changes freight and cost per placement.
Acrylic and printed board are not competing materials. They answer different questions. Acrylic answers how do we hold the core range on this counter for the next three years. Printed board answers how do we put this campaign into two hundred doors for the next six weeks. Buyers who pick one material for everything end up overpaying on one side of the programme and under-delivering on the other.
Acrylic keeps its shape and finish through years of handling and cleaning. It is the right body for a fixture that sits on a counter permanently and holds the core range. Printed board is built for a campaign window. It handles weeks of shopper contact well and starts to soften after that, which is exactly what a promotional structure is supposed to do.
This is usually the deciding factor. If the visual changes every season, printed board is far cheaper to update because only the print file changes. On an acrylic fixture the artwork is UV printed onto the body, so changing it means producing new parts. The common answer is a hybrid: an acrylic body that stays and a printed card or header that gets replaced each campaign.
Printed board ships flat and folds up in store. That matters enormously when a programme goes into many small doors that have no stockroom. Acrylic fixtures ship assembled or in parts and take real cubic volume, which is why they are shipped once and left in place.
Compare cost across the life of the placement rather than per unit. A printed structure is cheaper per unit but is replaced every campaign. An acrylic fixture costs more once and is not replaced. For a core range position acrylic is usually cheaper over three years. For a six week promotion printed board wins on every measure.
Yes and most do. An acrylic fixture holds the core range while printed board structures and counter cards carry each campaign.
Yes. The factory runs a four-colour press for board and a UV printing machine for acrylic.
Printed board ships flat and folds in store which keeps freight and storage cost down.
Send your product dimensions and counter space and the team will point you at the range that fits.
