Handpainted Ceramic Tile Workshop - Luoyang China
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Hand painted ceramic coaster tile in deep red glaze
Project Profile

Gift Retail Assortment Programme

A mixed motif assortment with private label packaging for overseas gift retail

Client Background

The Starting Point

An overseas gift retail buyer needed range depth on the shelf without committing to a deep stock position in a single design.

Project Challenge

Sourcing variety from several suppliers had produced glaze and size mismatch, and printed alternatives could not support the retail price.

Customer Pain Points

  • One design ordered deep made the shelf look narrow
  • Mixed suppliers produced inconsistent glaze and sizing
  • Printed gift ceramics could not carry the target margin
Hand painted ceramic coaster tile in deep red glaze
Hand painted ceramic coaster tile in deep red glaze
Our Solution

What We Changed

  • Assortment selected from the accumulated graphic library rather than one motif
  • One glaze system used across every motif in the programme
  • Small formats from two inch upward chosen for gift pricing and postage
  • Private label packaging developed for the retail channel

Manufacturing Process

Assortment selection, sample set for approval, production against approved samples, then mixed carton packing to the confirmed ratio.

Quality Control

Each motif checked against its reference image, assortment counted against the packing list and cartons checked for mix errors.

Supply Chain Coordination

Packing was agreed before production, then pieces were protected in foam inside cardboard cartons and shipped by the freight mode chosen for the order: sea, air, door to door or express.

Final Result

What Was Delivered

A coordinated gift assortment supplied from one workshop with consistent glaze and sizing.

Customer Benefit

Why It Mattered

The buyer refreshes the range by changing the mix rather than retooling, and the packaging carries their own brand.

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Other project profiles

Client name withheld at the customer request.

Answers

About This Project

Can you share the client name?
Client name withheld at the customer request. We can describe the work, the constraints and the route taken.
Can this project be repeated for us?
Yes. The drawing and glaze recipes from every approved job are retained, so a similar route can be run for your own artwork.
What was the lead time?
Sample delivery is normally 15 days for work of this type, with production time depending on the piece count.
How was the work shipped?
Packed in foam and cardboard boxes, with sea freight, air freight, door to door, DHL or FedEx chosen per order.

Have a Similar Project

Send the wall dimensions, the artwork or the assortment plan and we will map out the same route for you.

Email Us About Gift Retail Assortment Programme Call +86 158 9667 1555