
OEM And Private Label Office Chair Manufacturing
The old catalogue answer to Can you OEM was yes, private label your brand and products can be customised. This page sets out what that actually covers, stage by stage, and what each stage needs from you.
How This Works In Practice
Each stage names the thing that usually goes wrong and what we do about it.
Brief
The problem. A private label programme usually starts with a competitor sample and a target price, not a drawing.
How we handle it. Send photographs, the sample model code and the landed price you need. We identify the closest model in the range and list what has to change.
Specification
The problem. Buyers approve a look and inherit a mechanism they never chose.
How we handle it. We fix the mechanism, base diameter and material, gas lift class, caster type and armrest before sampling, and put them in writing.
Sampling
The problem. Sample rounds are where private label programmes lose a season.
How we handle it. Samples in 7 days. Plastic parts, hardware and assembly are in house, so a base or armrest change does not wait on a component supplier.
Branding
The problem. Logos applied after production look applied after production.
How we handle it. Branding on back frames, carton marks and packaging is set during tooling and packing design rather than added at the end.
Production
The problem. First production runs drift from the approved sample.
How we handle it. Mass production runs 30 days against the signed sample and the written specification sheet.
Packing
The problem. A private label chair in a generic brown box undoes the positioning.
How we handle it. Carton marks, colour count and pieces per carton are specified with you, as they are for our own two colour carton marks on the desk range.
Models Most Often Used In This Programme
Related Categories
New Design Items
The most recent additions to the range, including the 41 series and the Loke series.
Office Mesh Chairs
Breathable mesh seating in high back, middle back, visitor and training versions, built around published mechanism and base specifications.
Executive Office Chairs
High back manager and boss chairs with multi-functional or three position locking mechanisms and aluminium or reinforced nylon bases.
Questions About OEM And Private Label
Where does this process start?
With a model code or a photograph and a target landed price. We identify the closest model in the 95 model range and tell you what has to change.
How fast is a sample?
Seven days. Injection moulding, hardware and assembly are in house, so a base or armrest change does not wait on an outside component supplier.
How fast is mass production?
Thirty days from a confirmed order, run against the signed sample and the written specification sheet.
Do you handle the packing design as well?
Yes. Pieces per carton, carton size, carton marks and colour count are agreed with you. Our own desk range ships in brown boxes with two colour carton marks.
Can you produce under our brand?
Yes. Private label and OEM production is part of what we do, and branding is set during tooling and packing design rather than added afterwards.
Start Your OEM And Private Label Programme
Send the reference model, the target price and the quantity. We reply with what is possible and what it costs.
