A supermarket or DIY buyer does not buy a tool, they buy a facing that has to sell through at a fixed price. This is how a retail programme is put together from the Umax Tools range.
Problem: Too many similar SKUs compete for the same shopper and none of them sell through
We map the range by job rather than by piece count, so a starter kit, a driver set and a specialist set each answer a different shopper question
Problem: A set that misses the shelf price by a small margin does not get listed
Piece counts and set contents are quoted against the price point you need to hit, using item numbers from current production
Problem: Bulk packed tools need repacking before they reach a shelf
Colour box and blister formats are confirmed per order, with carton quantities agreed in writing before production
Problem: Buyers cannot commit to a listing on a photograph
Samples of the quoted items are confirmed before the main order is produced
Problem: A second delivery that differs from the first breaks a planogram
Item numbers stay with the specification, so a reorder is placed against the same reference
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