Wholesale and Private Label
For distributors the problem is rarely the first container. It is the second one, eighteen months later, when the finish has drifted, the driver has been swapped and the model code
From First Enquiry To Delivered Container
For distributors the problem is rarely the first container. It is the second one, eighteen months later, when the finish has drifted, the driver has been swapped and the model code no longer means the same thing.
Range Selection
Where it goes wrong: Distributors stock overlapping models that compete with each other.
How we handle it: We help narrow the range to one fixture per job: a slim ceiling family, one ring pendant with a wide drop range, one linear, one dimmable floor light.
Specification Lock
Where it goes wrong: Two orders of the same code arrive with different drivers inside.
How we handle it: Driver brand and LED type are written into the specification per model: Epistar SMD2835 with Eaglerise or YSD, Cree COB with Waiberlon, CREE with Done brand.
Private Label
Where it goes wrong: Own-brand packaging is agreed late and delays the container.
How we handle it: Carton artwork and labelling are settled at order stage, before production starts.
Production
Where it goes wrong: Colours drift between reorders.
How we handle it: Reorders are sprayed against the retained reference. Where an exact match matters, order the whole forecast quantity in one run.
Packaging
Where it goes wrong: Retail stock is damaged in the warehouse, not in transit.
How we handle it: Single packaging per piece with drop tested cartons, which also stand up to warehouse handling.
Restocking
Where it goes wrong: Fast movers go out of stock while slow movers fill the warehouse.
How we handle it: Production time of 20 days or less makes a smaller, more frequent order cycle practical.
Models Most Often Ordered This Way
Ceiling LightsHigh Purity Alu Ceiling Light SX2126-RS RM RLSlim 40 mm ceiling light in three sizes, 15 W to 30 W, matt black, matt white or rose goldView specification
Chandeliers and Pendant LightsHigh Purity Alu Pendant Light SD2237-RM600 mm matt gold ring pendant with acrylic diffuser, 36 W, drop 110 to 1500 mmView specification
Floor LightsGesture Dimming Floor Light SL2312-1C1300 mm upright floor light with top button dimming, Cree COB 5 W, 3.1 kgView specificationWholesale and Private Label Questions
Do you supply private label packaging?
Yes. Settle the carton artwork at order stage so it does not hold up production.
Will the driver brand stay the same between orders?
The driver brand is part of the written specification for each model. If a component has to change we tell you before production, not after.
What is a practical reorder cycle?
With production at 20 days or less, most distributors run smaller and more frequent orders rather than one large annual container.
Which models suit a general distributor range?
SX2126 for ceilings in three sizes, SD2237-RM as the ring pendant with the widest drop range, and SL2312-1C as the dimmable floor light.
Start A Wholesale and Private Label Conversation
Send what you have: a photo, a schedule or a size and a wattage. We reply with what is feasible and what it costs.