Artwork and Proofing
Most delays on a custom print order are artwork delays, not production delays. This is how a file becomes an approved proof without a week of email.
Every Point Where A Custom Order Can Slip
File Check
The problem: The end client sends a low-resolution JPEG or a file with live fonts, and nobody notices until press.
How we handle it: We check every file on receipt. Vector art in AI, EPS, PDF or CDR with outlined fonts is ideal; JPEG, BMP, GIF and PSD are workable if the size and resolution are right.
Artwork Preparation
The problem: A distributor has no in-house designer and the client will not pay for one.
How we handle it: Our graphic designers create or repair the art file at no charge, including redrawing a logo to vector where the supplied file will not print cleanly.
Colour Specification
The problem: A brand colour drifts between production runs and the end client notices.
How we handle it: Send the PMS reference with the artwork. We colour match to it, and the approved file stays on record so a reorder starts from the same place.
E-Proof
The problem: Nobody wants to authorise production on a verbal description.
How we handle it: We produce an e-proof showing layout, orientation and finishing before anything is printed. You approve it, or reply on the same thread with changes until it is right.
Revision
The problem: Changes turn into a long chain of half-understood emails.
How we handle it: Reply to the proof email with the changes written in it. We send a revised proof and repeat until the layout is approved. A change to the artwork itself needs a new art file.
Release
The problem: A buyer needs the option to stop before money is committed to production.
How we handle it: Cancellation with a full refund is possible any time before the proof is approved, allowing up to 10 business days for the credit. Once production starts the order cannot be cancelled.
Products This Applies To
Artwork and Proofing Questions
What file formats do you accept?
Do you charge for artwork help?
How long does proofing take?
Can you match a Pantone colour?
Put It To The Test With One Job
Send a single product, a real deadline and your artwork. That is the fastest way to see how the process runs.