Product Development and Sourcing
Shinyzen Optics manages the full product development and sourcing process for overseas buyers.
We work with our own Chongqing factory and other optical factories across China to deliver product options and lead time flexibility. Buyers can restyle existing platforms instead of tooling new optical systems, reducing time and cost. Customisable elements include coating, prism type, logo, brand, private label and packing method.
What Usually Goes Wrong
Overseas buyers cannot be present at a Chinese factory every day during development and production
Developing a new optical system requires tooling, testing and validation, which delays time to market
Changing only the housing or branding on a proven optical platform still requires new tooling if not managed properly
Lack of access to multiple factory options limits lead time and product variety
Uncertainty in sourcing when the supplier does not manage the full chain from design to freight
What This Buyer Actually Needs
- A partner who owns the supply chain end in China and manages product development from concept to delivery
- Access to multiple optical factories across China to match product needs and lead time requirements
- The ability to reuse proven optical platforms when changing only the housing or branding
- Clear control over customisation: coating, prism, logo, packaging and private label
- A single point of contact for factory audit, quality checks, certification and freight coordination
Typical Situations We Handle
A brand owner wants to launch a new binocular line under their own label but lacks in-house optical engineering
An importer needs to replace a non-waterproof model with an IPX7 version but wants to avoid new optical tooling
An e-commerce seller needs to test two different housing designs for the same optical system without new development
A retail chain wants to expand its house brand with multiple SKUs using shared optical platforms
A buyer needs faster lead times and wants to source from a factory outside Chongqing without managing the logistics
From First Enquiry to Delivered Carton
Initial discussion on product concept, target market and performance requirements
Selection of existing optical platform or new development based on performance and cost
Agreement on customisation: coating, prism type, logo, brand, private label and packaging
Collaboration with Chongqing factory or other Chinese optical factories to produce the product
In-process quality checks by Shinyzen staff located twenty minutes from the factory
Factory audit and pre-shipment inspection available on request
How the Goods Reach You
- Product development and sourcing managed end to end by Shinyzen
- Access to multiple factories in different Chinese cities for product variety and lead time options
- Existing platforms like WD66 and WD67 8x42 and 10x42 can be restyled without new optical tooling
- Customisation available on coating, prism, logo, brand, private label and packing method
- Quotations based on FOB Chongqing Port unless otherwise requested
- Shipping direct to Amazon warehouses supported, along with sea freight, air freight and courier
Questions From This Kind of Buyer
Can you help develop a new binocular model from scratch?
Yes. We manage the full product development process from concept to production, working closely with you as your product manager overseas.
Do you only work with your own factory in Chongqing?
No. We also work with other optical factories in different cities of China to widen product options and lead time options.
Can we reuse an existing optical platform instead of tooling a new one?
Yes. Platforms like the WD66 and WD67 8x42 and 10x42 share the same optical system and can be restyled with different housing designs without new tooling.
What customisations are available on the optical system?
Coating (FMC broad band green, all blue or part green), prism (BAK4 or BK7), and prism and penta prism coating can be specified separately.
Can we change the logo, brand and packaging?
Yes. Logo, brand name, private label and packing method are all customisable. Send your artwork and we will quote accordingly.
What is the quotation basis for new products?
Quotations are normally based on FOB Chongqing Port unless otherwise requested.
Can you arrange factory audits and pre-shipment inspections?
Yes. Buyer-led factory audits and pre-shipment inspections can be arranged on request.
Talk Through Your Programme
Tell us the models, the volumes and the market. We will map it to a specification, a packing plan and an FOB Chongqing price.