Own Brand And Private Label Program
Most importers who work with us are not reselling our brand, they are building their own. This is what that process actually involves, stage by stage, and where it usually goes wrong.
Stage By Stage
Each stage below is a place where this kind of programme usually goes wrong, and what we do about it.
Range Selection
The problem. A first own-brand range is often either too narrow to fill a shelf or so wide that half of it never sells.
How we handle it. We go through the category list with you and mark what is a genuine stock line against what would be a custom run, so the first order is weighted toward items that move.
Specification
The problem. Buyers commit to a specification before checking whether it matches what is actually produced, then discover the gap at inspection.
How we handle it. Dimensions, ratings and materials are confirmed in writing for each item before artwork is started. Where a figure is not something we can stand behind, we say so rather than repeating it back to you.
Artwork And Marking
The problem. A logo that works on a printed carton may not survive on a powder coated enclosure or a nylon tape.
How we handle it. Send artwork and a colour reference and we confirm what each product can carry. A steel enclosure, a plastic box and a coiled tape all take a mark differently.
Sampling
The problem. Approving from photographs leads to arguments about colour and finish once the container lands.
How we handle it. Branded samples go out before volume so the mark, the colour and the packing are approved on the physical product.
Production And Loading
The problem. Own-brand programmes stall when every category has to ship separately.
How we handle it. Own-brand items load in the same mixed container as the rest of the order, so a slow line can be ordered in a small quantity alongside a fast one.
Repeat Orders
The problem. The second delivery does not match the first and the shelf label has to change.
How we handle it. Repeat orders are placed against the approved sample and specification rather than re-quoted from scratch.
Lines Most Often Involved
Own Brand And Private Label Program Questions
Which products can carry our brand?
Printing is possible on most of the range, but what is workable differs by product. Distribution board enclosures can carry a printed or curved logo. Fish tapes and cable pullers are listed as customisable in colour, brand and length. Send the item list and we will confirm each one.
Can we change the colour as well as the logo?
On several lines, yes. Distribution board enclosures list a choice of front cover colour and powder painting colour, with grey as the default. Fish tapes and cable pullers list customisable colour.
Do we have to order every item in the same quantity?
No. That is the point of mixing categories in one container. Quantities are set per item.
Own Brand And Private Label Program
Send us the detail and we will tell you what is realistic before you commit to anything.