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What MOQ Really Means When You Are Starting a Clothing Line

Why minimum order quantity is counted per design per colour, what that does to a launch budget, and how to structure a first order.

MOQ is counted per design per colour

Our minimum is 50 pcs per design per colour, or per pattern. That last part matters. A factory quoting 50 pieces is not offering you 50 pieces total across a range. Each design counts separately, and within a design each colour counts separately, because each one needs its own fabric buy, its own marker and its own line setup.

What that does to a first order

Three designs in one colour each is 150 pieces. One design in three colours is also 150 pieces. The first teaches you which silhouette sells. The second teaches you which colour sells. Most new brands learn more from the first structure, because silhouette drives the sale and colour usually follows it.

Why minimums exist at all

Below a certain quantity the fixed costs swamp the order. Pattern making, marker making, fabric minimums from the mill, line changeover and inspection all cost the same whether the run is 20 pieces or 200. A 50 piece minimum is roughly where those costs stop dominating the unit price.

How to plan the budget

Work backwards from sampling. Sample fee is US$35-150 per piece depending on complexity, and it is refunded against a bulk order over 100 pieces of that design. Budget for sampling two or three candidates, then bulk on the one that photographs and fits best.

The reorder is where low MOQ pays off

The real benefit is not the first order. It is that the pattern and fit block stay on file, so a reorder skips development and takes less production time than the first run.

FAQ

Quick Answers

Is the MOQ per style or per colour

Per design per colour, or per pattern. Two colours of the same dress are 50 pieces each.

Can I mix sizes within the 50 pieces

Yes. The 50 pieces are split across the size run you specify.

Ask About Your Own Project

General guidance only goes so far. Send your fabric, quantity and timeline and we will answer specifically.