Start from the channel, not the specification
The same product succeeds or fails depending on where it is sold. A marketplace listing is won on images and kit contents. A trade counter is won on suction and durability. A gift programme is won on the box. Decide the channel first and the model follows.
Three questions that settle most projects
- What is the landed price you need to hit in your market?
- Does your customer compare suction figures, or kit contents?
- Will the product be photographed for online listings or displayed on a shelf?
Matching models to answers
If suction leads, start at the ST-6659 Plus R. If the kit sells the product, start at the ST-6697 B Plus or the ST-6704 A Plus. If appearance and colour lead, start at the ST-6699 A Plus. If volume and price lead, start at the ST-6702 A Plus or ST-6693 A Plus. If you want one SKU to cover cars, desks and home textiles, the ST-126 Plus vacuums and blows.
Do not over-specify
A model with features your customer will never use still carries their cost. The cheapest way to lose a programme is to approve a specification that prices you above the shelf.
Then fix it in writing
Once the model is chosen, the colour, accessories, manual and packaging are written into the specification and approved on a sample before mass production starts.
Every specification in this guide is confirmed against the approved production sample for your order. Ask our export team before you publish a figure in your own listing.
Models Referenced Above
ST-6659 Plus R
The suction-led model in the range. An upgraded high-RPM brushless motor drives stronger, more consistent airflow, and the same unit...
ST-6697 B Plus
The accessory-led model. It is supplied with multiple accessory options, which makes it the natural base for a customised retail package or...
ST-6699 A Plus
A modern cordless model prepared for custom colours, branded packaging and international wholesale orders, aimed at brands that lead with...
Other Guides In The Knowledge Centre
Brushless vs Brushed Car Vacuum Motors
Why the motor decides the review score, and what a brushless drive changes for suction, noise and service life.
Read ArticleProduct GuideVacuum Blower Inflator Deflator Explained
What multifunction really means on selected models, and how to describe each mode without overstating it.
Read ArticleMaintenance GuideHEPA Filter Care Guide
The single maintenance step that keeps suction where it was on day one, and the mistake that quietly ruins it.
Read ArticleQuestions About This Topic
How many models should a new brand launch with?
Most private-label brands open with one core model and add a suction-led flagship once the listing has traction.
Can one specification cover several colours?
Yes. Custom colours on selected models let one approved design run as several colourways.
Discuss This With Our Export Team
If this guide raised a question about your own programme, our export team in Shenzhen can answer it against the specific model you are considering.