Services
ODM New Product Development
When rebranding an existing model is not enough, we develop a device that is not in anyone else's catalog.
Overview
Why This Service Exists
Massage guns and massage pillows are crowded categories. If your listing looks like forty others, the only lever left is price. ODM exists for buyers who would rather change the product than the price. We have added features to this catalog that competitors rarely carry, including a heart rate sensor, a calorie counter, and hot and cold heads, and we can help develop a new model to your requirement rather than adapting one of ours.
Problems Solved
What This Removes For A Buyer
- A rebranded catalog model cannot differentiate in a saturated category
- Buyers with a clear product idea have nowhere to take it without a factory partner
- Feature requests get refused by suppliers who only assemble fixed designs
- A new device is a risk that no buyer wants to take blind
Process
Every Stage And The Problem It Handles
Each stage below names the thing that usually goes wrong at that point and how it is handled here.
Concept And Requirement
Problem: A product idea is usually a market observation, not a specification
We work through intended use, target user, form factor, must-have features and the price tier the model has to land in.
Feasibility Review
Problem: Some requirements conflict with each other once you cost them
We tell you where a requirement pushes the unit cost out of your tier, and what a workable alternative looks like.
Specification
Problem: Vague specifications produce samples nobody is happy with
Motor type, power, battery capacity, materials, controls, heating and packaging are all fixed in writing before tooling.
Sampling
Problem: The first sample is rarely the last
Samples are produced and revised against your feedback. Free samples are not normally offered, so sample terms are agreed with your salesperson up front.
Branding And Packaging
Problem: A new product still needs to look like a retail product
Logo, colour box or gift box, insert, manual and label artwork are developed alongside the device itself.
Pilot Production
Problem: A hand-built sample does not prove a production process
A pilot run confirms that the approved sample can be built repeatably before volume is released.
Volume Production And Test
Problem: A new model has no warranty history to lean on
Every unit is function-tested before packing, and the model carries the same one-year warranty as our catalog products.
Launch And Resupply
Problem: A successful launch creates a restocking problem
The model stays in production for your account, and repeat orders follow the same 30% and 70% terms with your choice of air, sea or DDP shipping.
Commercial Terms
Terms That Apply To This Service
Trial orders
2 units per model as a trial sample order
Payment
30% deposit in advance, 70% balance after production is finished
Branding
Logo printing, customized packaging, and new product development on request
Warranty
One-year product warranty; problems are handled directly by the sales contact
Shipping
Delivered to the buyer's own forwarder, or shipped by air, by sea, or by DDP truck or train
Samples
Free samples are normally not offered; sample terms are agreed with the salesperson
Related Products
Models Buyers Usually Start With
Buyer Questions
ODM New Product Development Questions
Do you actually develop new products or only rebrand?
Can I get a free development sample?
What kind of features have you added before?
How do I check you can do this before I commit?
Is the warranty different for an ODM model?
Tell Us What You Are Trying To Launch
Send the market, the category and the price tier you need to hit, and you will get a concrete route to a sample.