China sourcing and freight forwarding since 2017 — Mon–Fri 9:00 AM – 6:00 PM (CST) [email protected] +86-183-2103-5743
Process Guide · 2026-06-04

The Logistics Puzzle How To Move Goods Without Losing Your Margin

Too many first-time importers treat shipping as an afterthought. Logistics in China is a strategic lever: get it right and you save 15–30% on landed costs.

Illustrated global logistics map showing air, sea and road movements between regions
Illustrated global logistics map showing air, sea and road movements between regions

Know Your Incoterms Cold

  • FOB — you control the carrier. Good for volume shipments with a consolidated freight agreement.
  • EXW — maximum control and maximum headache; you arrange pickup from the factory gate. Only worth it with a trusted freight partner on the ground.
  • CIF or CFR — the supplier handles shipping. Convenient, but you lose visibility and they will pad the freight cost.

For new suppliers, stick with FOB. You pick the forwarder, you see the real rate, and you avoid the supplier marking up freight by around 20%.

Consolidation Is Both Friend And Enemy

LCL per-CBM rates can be two to three times a full container's equivalent, and your goods sit waiting for consolidation to fill. The trick is to find a consolidation group or co-loading programme. Many Chinese forwarders run weekly LCL fixed-departure schedules, and for orders under 10 CBM that is often the cheapest path.

Port Strategy And The Inland Leg

Inland factories in Hunan, Sichuan or Henan mean two to three days of trucking plus theft risk. Always insure the domestic leg — it is the part of the journey buyers most often leave uncovered.

Documentation Is The Silent Killer

The number one reason containers get held at Chinese customs is mismatched HS codes across the invoice, packing list and bill of lading. Use one verified HS code across all documents. A 48-hour customs hold costs $200–500 in detention, plus the delay.

Answers

Questions On This Topic

Which incoterm should I use with a new supplier?

FOB. You choose the forwarder and see the real freight rate, rather than paying a supplier markup of around 20% under CIF.

How much can logistics planning save?

Handled properly, 15–30% of landed cost.

Why do containers get held at Chinese customs?

The leading cause is mismatched HS codes across the commercial invoice, packing list and bill of lading.

What does a customs hold cost?

A 48-hour hold typically costs $200–500 in detention charges, in addition to the shipment delay.

Apply This To Your Own Shipment

Send the route, volume and incoterm and we will give you a view against current conditions rather than a general rule.