Buyer Types
Buyers We Supply
Five buyer types use the 351-item Winifer catalogue in very different ways — supermarkets, distributors, gift importers, marketplace sellers and seasonal retail.
Supermarkets and Hypermarkets
Non-food fixtures that have to refill every week without a new supplier each season.
Houseware Distributors and Wholesalers
A single catalogue to resell into independent retail, hardware and gift shops.
Promotional and Gift Importers
Low-ticket, demonstrable items that work as premiums, gifts-with-purchase and boxed sets.
Online Marketplace Sellers
Single-purpose home items that explain themselves in one photo and one short video.
Garden Centres and Seasonal Retail
Compact garden and outdoor cooking items that have to land before the season opens.
FAQ
Questions About Buyers We Supply
Do you sell direct to consumers?
No. The catalogue is built for trade buyers ordering by item number.
Which buyer type is the catalogue designed around?
Buyers with a fixture to fill — the range is deep enough to hold a shelf and wide enough to cover an aisle.
Can you advise which items suit my format?
Yes. Send the fixture size, price points and season and the proposal comes back as item numbers.
Tell Us What You Are Buying For
Describe the fixture, the season and the market; the answer comes back as a list of item numbers.