OEM and Private Label
Put your own brand on the catalogue
Buying Guide
Building a Private Label Pet Brand From a Supplier Catalogue
Own-brand pet ranges stall for predictable reasons. Here is the sequence that avoids most of them.
Pick a Spine Before You Pick Products
A private label range needs one idea a shopper can repeat back: the enrichment brand, the summer brand, the kitchen-friendly feeding brand. Choose that first, and the item selection becomes obvious rather than a shopping trip through the whole catalogue.
Depth Beats Breadth in Year One
A brand with four categories and two items in each has no shelf presence anywhere. A brand with one deep block — a full chew wall, or a complete feeding fixture — looks intentional and gets a second order.
Know What Can Actually Change
Colourways, packaging and branding are the usual levers on an existing catalogue item. Confirm per item code what is open before you commission artwork, so the design work matches what the product can physically carry.
Budget the Sample Cycle Into the Launch Date
Sample delivery in this category is commonly quoted around thirty days. A launch plan that does not contain a sampling window is a launch plan that will slip.
Get the Carton Data Early
Own-brand packaging changes carton dimensions, and carton dimensions change freight. Confirm pack quantities and carton sizes alongside the quotation so the retail price you planned still works when the goods land.
Working on this category now? Send your shortlist of item codes and we will quote them with lead times and carton data. Ask on WhatsApp or email the team.
Related Categories
Products Covered In This Guide
Related Capabilities
How We Would Run It
Wholesale and Sourcing
One supplier across nine pet categories
FAQ
Questions From This Guide
Can I put my brand on products in this catalogue
Yes — private label your brand, and products can be customised for you. Send the codes with your brand assets and we will confirm what applies per item.
How many items should a first own-brand range contain
Enough to own one fixture rather than appear in several. Depth in one block reads as a brand; breadth with no depth reads as an import.
Turn This Into A Shortlist
Send the categories you are planning and we will come back with the item codes that fit and what they cost landed.