fobev.com · 2024 · Shanghai, China
Factory export channels are built for container-load dealers. FOBEV exists for everyone below that line — the independent dealer, the fleet buyer, the importer who needs one unit to test a market before committing a container.
FOBEV is a Shanghai-based export desk for the Geely Group portfolio, established in 2024 and backed by a Shanghai auto retail network. The stated positioning is direct: it serves the small dealers and fleet buyers that factory export channels ignore, with MOQ from one unit.
The portfolio spans two brands and nine models. Geely covers Starray EM-i, EX5, EX2, Galaxy L7, Coolray and Emgrand — from entry-level urban EVs through flagship PHEV SUVs to proven ICE export models. Zeekr, the premium Geely Group EV brand with 900V architecture, ultra-fast charging and factory RHD, covers the Zeekr 001 shooting brake, 007 executive sedan and X compact crossover.
Model specifications are published rather than hidden behind an enquiry. The Geely Starray EM-i is a 2026 Super Hybrid mid-size PHEV SUV — 125 km CLTC pure-electric range, 1,400+ km combined, 18.4 kWh LFP battery, 1.5L hybrid engine at 46.5% thermal efficiency, 0-100 km/h in 8.5 s — aimed at markets with developing charging infrastructure such as Pakistan, Nigeria, Central Asia and parts of Latin America. The Geely EX5 is the best-selling A-class EV SUV globally with a short-blade LFP battery rated for 1,000,000 km cycle life, 530 km CLTC (60.2 kWh) or 610 km CLTC (68.4 kWh), 160 kW / 218 hp single motor, 0-100 in 6.9 s, DC 30-80% in about 18 minutes, developed in LHD and RHD simultaneously and shipping to 35+ countries including the UK, Australia and Malaysia (as Proton eMas 7). The Geely EX2 is the compact urban EV for price-sensitive markets — 410 km CLTC, 30 kWh LFP, 58 kW — built for ride-hail fleets, rental operations and budget retail.
Commercially, three shipping modes are offered — CBU (complete built unit), SKD and CKD — which matters where import duty on complete vehicles is punitive and local assembly changes the landed economics. Terms cover FOB, CIF and DDP, with right-hand and left-hand drive configuration. The declared reach is 40+ destination countries.
Who Benefits Most From This Supplier: Independent car dealers testing a new brand with a single unit before committing to container volume, fleet buyers and corporate procurement (ride-hail, rental, taxi and corporate fleets), importers and distributors in markets without an official Geely or Zeekr presence, ride-hail and taxi fleet operators converting to EV or PHEV, rental companies building EV fleets, government and municipal procurement, markets with developing charging infrastructure where PHEV models such as Starray EM-i fit better than pure EV, right-hand-drive markets including the UK, Australia, Malaysia, Southern Africa and South Asia, countries with high CBU import duty where SKD or CKD assembly changes landed cost, EV charging and mobility service operators bundling vehicles, and diaspora and personal importers needing a compliant single-unit export route.
Product names, models and specifications as published on https://www.fobev.com/ at the time this profile was compiled. Verify all specifications directly with the supplier before ordering.
125 km CLTC pure-electric, 1,400+ km combined range, 18.4 kWh LFP battery, 1.5L hybrid at 46.5% thermal efficiency, FWD, 0-100 km/h 8.5 s, 5 seats. LHD primary with RHD on allocation. Built for markets with developing charging infrastructure.
530 km CLTC (60.2 kWh LFP) or 610 km CLTC (68.4 kWh, 2025 refresh). Short-blade LFP rated for 1,000,000 km cycle life. 160 kW / 218 hp FWD single motor, 0-100 km/h 6.9 s, DC 30-80% in ~18 min. LHD and factory RHD, shipping to 35+ countries including UK, Australia and Malaysia as Proton eMas 7.
410 km CLTC, 30 kWh LFP, 58 kW FWD, four factory exterior colours. Developed specifically for volume export to emerging markets — ride-hail fleets, rental operations and budget-conscious retail.
Geely Galaxy series plug-in hybrid SUV within the export portfolio — a step up in size and equipment from the core EX line.
Proven internal-combustion export model with an established service and parts footprint across emerging markets.
Long-running Geely sedan and one of the most widely exported Chinese passenger cars, suited to taxi and fleet duty.
Zeekr flagship shooting brake on 900V architecture with ultra-fast charging and factory RHD availability. Up to 905 km max CLTC across the Zeekr range.
Premium executive electric sedan on the Zeekr 900V platform, positioned against established European executive EVs.
Compact premium electric crossover — the entry point into the Zeekr brand for urban and fleet buyers.
Selling points, quality control, certifications and service commitments stated by the supplier — the reasons given for buying here rather than from a competitor.
The defining difference. Factory export channels start at container volume; FOBEV will ship a single vehicle so a dealer can test a market first.
Nine models across Geely and Zeekr from one desk, so a buyer can mix EV, PHEV and ICE in one order.
Where CBU import duty is punitive, SKD or CKD kits change the landed cost equation and can unlock local assembly incentives.
Full range of Incoterms so the buyer can control freight or hand over the whole chain.
Right-hand drive available including factory RHD on the EX5 and Zeekr line, opening the UK, Australia, Southern Africa and South Asia.
Range, battery, drivetrain, 0-100, seats and drive side are stated per model rather than held back for the enquiry.
Sourcing sits behind an established Shanghai retail network rather than a paper trading company.
Export experience across multiple regulatory and port environments.
Starray EM-i at 1,400+ km combined range addresses markets where pure EV infrastructure is not yet viable.
FOB Shanghai pricing with volume discounts, so a buyer can start at one unit and scale.
The questions and objections that come up most often when buyers evaluate this supplier and this product category.
Yes. MOQ is one unit, and that is the core reason the desk exists. Factory export channels are structured for container-load dealers, which leaves independent dealers and fleet buyers without a compliant route to test a model.
CBU ships the complete built vehicle. SKD ships a semi-knocked-down set requiring limited local assembly. CKD ships a complete knocked-down kit for full local assembly. Many countries apply much lower duty to SKD and CKD, so the right mode depends entirely on the destination tariff schedule.
The EX5 is developed in LHD and RHD simultaneously and already ships to the UK, Australia and Malaysia. Zeekr offers factory RHD. The Starray EM-i is LHD primary with RHD on allocation, so confirm availability at RFQ stage.
The Geely Starray EM-i. At 125 km pure-electric CLTC and 1,400+ km combined range with a 1.5L hybrid at 46.5% thermal efficiency, it runs as an EV in the city and a hybrid on the highway — the specific reason it is aimed at Pakistan, Nigeria, Central Asia and parts of Latin America.
Factory warranties generally do not transfer across borders on grey and parallel export. Confirm the exact warranty and parts support arrangement in writing at RFQ stage, along with diagnostic tool availability, since this is the most common gap on Chinese vehicle export.
FOB Shanghai is standard, with CIF and DDP available. Volume discounts apply above single-unit orders. Destination duty, homologation and registration remain the buyer's responsibility unless DDP is agreed.